The platform needed to simplify a highly complex subject—how families can strategically pay for college without sacrificing retirement savings. The existing site risked overwhelming users with dense financial terminology, fragmented tools, and limited engagement pathways.
We revamped the interface with a clean, intuitive layout that guides users through each step: from account creation and assessment to funding strategy implementation. We emphasized clarity by grouping features like EFC calculators, college search, and tax-based strategies under a unified navigation structure. We also integrated prominent CTAs, trust-enhancing elements, and a fully responsive design.
